Generating leads is the most important aspect of every business. A lead is viewed as a potential client which could be interested in your...

User generated content (UGC) is giving your brand the opportunity to convey the message to a new potential customer. It’s efficient due...

A marketing funnel is the journey your customer goes through until they decide to make a purchase. Plainly put, a marketing funnel is a...

Struggling to find the right beauty holidays for your next campaign? Here's your monthly inspiration:

Investing in influencer marketing is the digital equivalent of word-of-mouth marketing. Through sponsored posts, companies provide...

Social media is an important tool in marketing to drive brand awareness, website traffic, increase sales and create an engaged community....

You might think that working with influencers for your brand’s campaign is easy, but in reality there’s a lot of work than just finding...

TikTok has become an unstoppable force in the social media world, and has forced competitors such as Instagram, Facebook, and Snapchat to...

Whilst Twitter is becoming a platform where you keep up with the latest news, it’s important to be where your audience is. So whilst your...

Posting on Social Media as a business can be challenging. You have to fill in your social calendar with high quality posts and of course,...

LinkedIn is a great place to expand your business connections and establish your position as a thought leader in your industry. But, it’s...

Over the years marketing strategies have changed to match the change in consumers behaviour. And in recent years, all marketing efforts...

Social media is a great place to increase brand awareness and engage with your target audience. As well as creating a strong relationship...

When you say blockchain technology you think about cryptocurrencies, NFTs, and the Metaverse. But blockchain technology is slowly...

You know how to improve your SEO for blog posts, and for your website. But did you know you can improve your SEO for Instagram? To...

The digital world moves at an accelerated pace, and what is relevant today might be forgotten tomorrow. Web 3.0 is slowly making its way...

Before we talk about how to grow your email list, let’s establish what an email list is. An email list is a collection of addresses that...

If you are somewhat acquainted with technology you know about Web 1 and Web 2. But there is talk about another internet phase, Web 3. Web...

Email marketing campaigns are an important part of inbound marketing. It’s how a brand communicates with their customers and potential...

In the era of over-consumerism and social media, brands have encountered problems with staying relevant and keeping their audiences...