5 Reasons to consider working with Micro Influencers

Investing in influencer marketing is the digital equivalent of word-of-mouth marketing. Through sponsored posts, companies provide products or experiences for a digital thought leader to share. Influencer campaigns have become a critical component of social media marketing due to their broad reach and generated content.

One of the primary reasons why influencer marketing is so effective is that it removes the barriers associated with traditional ads, which are the foundation of the majority of digital marketing.

But, did you know there are different types of influencers you can work with based on their following? You’ll find them as:

• Mega-Influencers (with 1M+ followers)

• Macro-Influencers (with 500k followers)

• Mid-Tier Influencers (with 50k - 500k followers)

• Micro-Influencers (with 10k - 50k followers)

• Nano-Influencers (with 1k-10k followers)

And the best ones for this list are, of course, micro influencers. Why? Well, there are a few reasons why they are the best. But, here are 5:

They have a more engaged audience

When compared with a mega influencer, micro influencers have a better, smaller & more engaged audience. They’ve developed a niche on social media, and managed to break through the noise. And when you look at brands they choose to collaborate with, those brands are ideally from the same niche as them. And this is what their audience & yours will value. They will most likely be inclined to listen and follow a micro influencer that knows what they are talking about.

Micro influencers are more authentic & credible

Having sized down to a certain niche, ideally they are more authentic and credible in the content they choose to create and promote. Plus, they won’t just promote your service or products just because you’ve paid them. They value the community they’ve created more than that.

The process of collaboration is more efficient

The beauty of micro-influencers is that the process of collaboration runs more smoothly, than a collaboration with a bigger influencer. For starters, chances are they don’t have an agent, and they personally handle all the communication with the brand. Whereas if you’d work with a bigger one, you’d have to go through 3 different agents that handle different stages of the conversation before getting to the influencer (if you ever reach them).

Micro Influencers provide your brand with invaluable business intelligence

You can afford to test, learn, and optimise which types of influencers and content work best for your brand, and then work with those who rise to the top again. We've discovered that brands benefit from re-engaging high-performing micros. Second, once you've determined which influencers are the best partners for you, they'll provide repeat exposure and eventually become your natural network of brand ambassadors. Finally, as this group develops into long-term brand ambassadors, their natural affinity for your products and services becomes the mark of authenticity in marketing that all brands seek.

They drive more engagement & drive conversions

The reality of micro influencers is that they are more like the real people in your audience. Ideally they are more authentic and relatable to the average joe.

Micro influencers are a good way to achieve a solid reach while also finding the right audience for your product. They can be a great creative resource for helping your brand attract and entice customers. Of course, there might be cases where they won’t drive any sales, but that differs from brand to brand. But, that’s a different article ;)

Are you ready to work with micro influencers for your next campaign? At Social Media Boutique we’ve seen great results for our clients with micro influencers and we’re here to support you reach success.

Book a FREE call with us and we’ll talk influencer marketing & outreach: