We turn your complex marketing ideas into uncomplicated projects that deliver outstanding outcomes.
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ALGORITHMS KEEP CHANGING,
THE MARKET IS BECOMING MORE
COMPETITIVE BY THE DAY. HELLO, 2023!
How is YOUR business keeping
up with everything? 👀
That's why you're here, right? We totally get the challenges
you might face right now. As your growth partners
in content marketing
and lead generation, we're here
to take the projects off your shoulders and
achieve excellent return on your spend.
Let's get talking.
We won't ask you uncomfortable
questions.
Promise.
Or maybe...who knows?
Take the risk.
How Gauzy grew by 22.22% in website form submissions from social media in 120 days
Gauzy LTD is a world leading material science company, focused on the research, development, manufacturing, and marketing of vision and light control technologies that support safe, sustainable, comfortable, and agile user experiences across various industries.
We were a perfect fit because we can turn complex ideas into marketing projects that convert. Our experience in the B2B space made it possible for us to identify what type of content works best and what exactly would make the audience take action by appealing to the think, feel, do framework implemented on social media.
Key Success
Why did Gauzy decide to work with us?
Gauzy was recommended to us by a former client in the B2B space who decided to take marketing in house last year. Our excellent results with them resulted in them sending Gauzy our way. And little did we know, one of most successful projects to date.
How did we respond?
We always take a very tactical approach to new work with clients. Our on-boarding process makes it easy for them to join us and it’s very insightful for us as we dig deeper into their brand to ensure our foundation for success is set. We find it very important for us to define what success looks like from early days.
The process of working with us is very smooth and besides the results we bring are what our clients are looking for. And sometimes more. We like to underpromise and overdeliver.
Keep reading to see how we satisfied the client’s needs and helped them meet their goals:
Impressions Growth - Month 0 vs Month 4 (end of May)
Month 0
IG: 357
LI: 32,056
Month 1
IG: 2,377
LI: 32,00
Month 2
IG: 2,598
LI: 27,347
Month 3
IG: 3,562
LI: 18,137
Month 4
IG: 2,704
LI: 24,617
Engagement Rate Growth - Month 0 vs Month 4 (end of May)
Month 0
IG: 4.20%
LI:1.90%
Month 1
IG: 24.71%
LI:5.50%
Month 2
IG: 6.42%
LI: 1.88%
Month 3
IG: 4.52%
LI: 1.95%
Month 4
IG: 8.02%
LI: 1.89%
Follower Rate Growth Month 0 vs Month 4
Month 0
IG: 3.94%
LI: 2.54%
Month 1
IG: 4.18%
LI: 4.84%
Month 2
IG: 3.33%
LI: 2.19%
Month 3
IG: 4.26%
LI: 2.23%
Month 4
IG: 2.80%
LI: 1.53%
Social media shares
&
Website enquiries
From 296 shares to 334 - add 12.06% growth
From 6 enquiries to 33 - 22.22% growth
LinkedIn
Engagement Rates - Tactics for Improvement
We’ve raised the LinkedIn engagements by using a specific posting formula that relied on highlighting the product features, discussing Gauzy’s impact across different industries (something that wasn’t tackled on social before), celebrating various past projects and partnerships, the company’s attendance to industry events and directly promoting the lead magnets: e-book, AIA course, the Sample Kit).
Thanks to our weekly & monthly tracking and reporting we’ve always optimised the content strategy for the following periods. We’ve drawn insights from what content performed well and what content did not. This constant optimisation brought outstanding results!
According to the graph below, on April 1st the Engagement Rate was at 9% which is an Engagement Rate increase of 50% compared to the previous month. Our weekly analysis proved very helpful in this process as we were able to offer the audience the exact type of content they wanted and needed to take action: showcasing partnerships, projects (as well as tagging them in the posts), sharing expertise (various blog posts and industry resources).
Top Posts
LinkedIn Follower Growth
On a monthly basis the number of followers we’ve gained was centered around an average of 249.75 new followers. In February, we saw the highest number of new followers, 390, followed by March with 197, May with 194 & April with 189 new followers. The average follower growth rate in the last 4 months has been 3.69%. The highest follower growth rate we’ve seen has been in February with a growth rate of 4.84%, followed by April with a growth rate of 2.23%, then March with 2.19% & lastly May with a follower growth of 1.53%.
Website Traffic from LinkedIn
After analysing the Google Analytics stats, we’re seeing that all the content shared throughout February - May has generated:
-
222 users to the website - an increase of 42.28% (prior data for the previous period shows 143 users)
-
33 of them converted into leads - an increase of 138.46% (prior data for the previous period shows 6 conversions)
Previous 4 months:
Social Media Boutique Agency period:
Contrary to popular belief, B2B businesses can have a place on Instagram too. By posting 3 times per week on both in-feed and on stories, we’ve gained 977 content interactions. With honourable mentions that we’ve seen a great response from the audience in terms of engagement, we’ve seen that some posts have gained saves & direct sends (which is an incredible achievement for a B2B company).
Engagement Rate on Instagram
Tactics for Improvement
To improve the engagement rate on Instagram, we’ve focused more on showcasing the product feature in a more unique and engaging way. The first thing we did was to elevate the Instagram feed - we created a more modern feel and a professional look.
Engagement on Stories
Follower Growth Insights
The average follower growth on Instagram in the 4 month period has been around 62.25 new followers. The highest growth rate we’ve seen is in April 4,18%, followed by February 4.18%, then March 3.33% and finally May with a growth rate of 2,80%.
Instagram Direct Enquiries - Lead Generation
Our first enquiry came through 7 days after our first post went live!
Then, on 12 February the next enquiry came through.
Since then, there has been a constant increase in direct enquiries, resulting in 13 during the past 4 months.
That’s an increase of 105.88% (previous period 3-4 enquiries regarding products/quote).
