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CONTROLLED CHAOS
HAIR

Client                                                

Controlled Chaos Hair   

            

Industry 

 Beauty 

 

Type

Branding & E-commerce Marketing

As a brand that has been on the market since 2007 and generated an investment from Shark Tank, Controlled Chaos needed to go big and expand its brand footprint and increase store sales.We created their social media, email, SMS and influencer strategies increasing their sales by 30-40%. That also included re-naming their current bundles and coming up with new product names and packaging.

Email Marketing

Flows & Newsletter 

We re-worked the way the Klavyio flows were organised and creatively came up with a new tone of voice for the brand in their weekly newsletters. 

The proof that our copy and design sells?

Increase by 32% in campaign sales

Increase by 68% in flow sales

Due to privacy matters we chose to only show the increase in percentages below*

The below stats show monthly results only*

Screen Shot 2023-01-02 at 13.39_edited.j

SMS Marketing

Journeys & Weekly SMS

We began by organising the SMS journeys and coming up with a strategy for weekly communications with a highly segmented audience.

Results? 

Campaign revenue increase by 144%.

The below stats show monthly results only*

Screen Shot 2023-01-02 at 13.59_edited.j

Influencer Marketing

Handling all influencer campaigns - from outreaching to negotiating the best deals for the brand. This resulted in increased brand popularity and more sales!

Diamonde Helper

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Brianda Gonzalez

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Pamela Schwander

GET STARTED
WITH US

 

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