5 Tips to Generate Leads on LinkedIn as a SaaS Business

Generating leads is the most important aspect of every business. A lead is viewed as a potential client which could be interested in your product or service. But, with strategic marketing efforts you can effectively generate leads. And by targeting potential clients and nurturing leads until they are ready to buy, you can significantly increase your sales pipeline and grow your business.

Having a lead database allows businesses to identify and target their advertising and marketing efforts toward people who are likely to be interested in their products or services.

Also leads can be useful in terms of increasing sales. Businesses can increase their chances of purchasing from them by nurturing leads and cultivating relationships with them through effective marketing communication such as email.

You’ve also heard of the importance of social media towards increasing sales, engagements & generating leads. As a SaaS business your main focus should be on social media platforms like LinkedIn. Apart from it being a platform for business professionals to connect is also the best platform to grow brand recognition and revenue. Well, as a business that sells to other businesses or thought leaders from the same industry, you won’t find them on Instagram. You might, but they won’t have an interest in talking business over a shared picture of their dog, or responding to their story sticker.

Remember that on LinkedIn users specifically use the platform to scout businesses & grow their connections. They're already seeking out information to help grow their businesses, so you should meet them where they are.

Ok, now how do you drive leads from LinkedIn? With our experience at Social Media Boutique Agency we’ve come across the best tips:

Optimise your LinkedIn profile

Before anything else, you need to keep the LinkedIn profile business up to date. Meaning the executives from your company need to be active on the platform & have a strong presence. Next, the LinkedIn profile should have all the necessary information a potential client would look for. Treat it like your business card.

Post content

To ensure you have a strong presence on the platform you need to post relevant content & updates. You’ll establish the business as a knowledgeable source & increase its credibility. Also, when the business is recognised as an insightful, valuable source, then you can start thinking about how to generate leads. And remember to direct them to your website to get more information about your product/service or request a demo/book a call to find out more.

Furthermore, the content you're putting out there should address customer pain points. Your product or service should be a better financial alternative for your potential clients. Ideally it should be a long-term investment that will save them money in the long run.

Also, what you offer and plan to sell needs to be seen as the best on the market, that will help your client’s productivity, and offer the necessary support to grow their business. It’s also important to share client success stories & testimonials. These highlight existing customers' positive experiences, but they can also provide insight for prospective customers who look online before purchasing a product or service.

LinkedIn Ads

To ensure your content reaches your intended audience thus generating leads, use LinkedIn Ads. Given that LinkedIn is a top paid and organic channel for B2B businesses, it will be worth your while and help you generate leads.

Nurture the relationships with current clients

LinkedIn’s main feature is networking, use it to your advantage to generate leads. Leverage the relationships you already have with clients, ask for referrals, references, or get in touch with a connection they have that might match your ideal client profile. Furthermore, when you connect with new leads, you are engaging in warm outreach. This means you already know something about them and can make propositions that are relevant to their interests right away, providing value to them. Apart from this, email marketing is an effective way to nurture relationships, you can send them bi-weekly newsletters with important news from the industry. As well as insightful & educational content they can resonate with.

Create an outreach campaign

Through outreach marketing, your company gains fans, visibility, and credibility. These three factors are critical not only for business growth, but also for gaining the trust of your target audience. And it’s an effective marketing strategy. So, personalise your messaging and target decision makers. Have meaningful conversations before you go into sales though.

If you’re not using LinkedIn often enough you might be missing out on good opportunities to grow your business and move to the next level. Of course, with a clear strategy on how to generate leads & use the platform to its fullest potential, those opportunities will be easy to see. What are your current struggles with generating leads? Leave us a message & we at Social Media Boutique Agency might just have an answer to generating better suited leads for your business.