Beauty related Holidays for Beauty Brands

Social media holidays are special days when you can create an engaging marketing campaign. From World Pizza Day to International Women's Day, these annual holiday occasions can provide an opportunity for your brand to capitalise on timely, trending topics.

And when they are paired with special discounts, you’re driving sales and traffic to the website and your social media profiles. Social holidays are made just for that, and are the perfect opportunity to show your audience appreciation and keep them coming back. Also, these holidays help you fill out the content calendar when you’re having creator’s block.

As a beauty brand, this might be a little hard, as you can’t always repurpose old content, as trends are ever changing and people have a variety of products to choose from. Incorporate social holidays into your strategy and show your audience you’re going the extra mile.

You don’t have to worry about researching the right holidays, as we’ve created the list for you! All you have to do is create the content, post it on social media, use the idea for this week’s newsletter, and don’t forget to add a special discount code for your audience ;)

Here’s your monthly inspiration:

January:

January 1 - New Year’s Day

You can use this opportunity to pursue your audience to start a new skincare routine, wash day routine, make-up routine with your products.

January 8 - Bubble Bath Day

This holiday is the best opportunity to promote your new bundle of products, or maybe a new product with a different fragrance.

February:

February 14: Valentines Day

Valentine’s Day is the perfect holiday to offer your customers a special discount, or offer free shipping when they buy a certain amount of products.

March:

March 8: International Women’s Day

Select your best-selling products.

March 17: St. Patrick’s Day (US only)

Take this opportunity to create a bundle of only green products, and increase their awareness and popularity.

March 20: First Day of Spring

You can create a list of Spring must have products everyone should have to be prepared for the seasonal change.

April:

April 1: April Fool’s Day

Teach them how they can ‘trick’ themselves and get the perfect look with just one product (your product).

April 7: World Health Day

Educate your audience that your products are not animal tested, and the package is made from sustainable materials.

May:

May 8: Mother’s Day

Create a bundle of products fit for every mother.

May 27: Heat Awareness Day

You can promote your SPF products, remind your audience to use heat protection when they style their hair, and to protect their face & neck from UV rays.

June:

June 8: Best Friend Day

You can use this holiday as an opportunity to promote your referral scheme. For each friend they refer they can get a certain amount off on their next purchase.

June 21: First Day of Summer

You can create a catalog of Summer must-haves.

June 26: Beautician Day

July:

July 4: Independence Day

You can promote a time limited flash sale.

July 15: National Clean Beauty Day

Use this holiday to promote the healthy ingredients in your products.

August:

August 8: National Braider’s Day

Share inspiration on how they can get different types of braids with your products.

August 15: Relaxation Day

Create the perfect wellness bundle.

August 18: Men’s Grooming Day

Encourage men everywhere to put more thought into their appearance and offer them a discount code for their purchase.

September:

September 2: World Beard Day

Have a 10% discount on beard care products.

September 22: National Girls Night In Day

Create a bundle with the must-have products for a girls night in, and offer them a sample of your most expensive product on orders above a certain amount.

September 23: First Day of Fall

Create a Fall product catalog.

October:

October 7: World Smile Day

Educate your audience how they can emphasise their smile with your products (especially if you are selling lipstick, or dental hygiene products).

October 31: Halloween

Show your audience how they can achieve a certain Halloween costume with your products.

November:

Third Thursday of November: Thanksgiving

Give thanks to your audience by offering a special gift card.

November 1: World Vegan Day

You can promote your vegan products.

November is also the month for International Men’s Day.

Create a bundle of must-have products for men.

December:

December 21: First Day of Winter

Promote the products your audience must have to survive the cold winter.

December 25: Christmas

Promote only your red products, or offer them a special Christmas discount.

December 31: New Year’s Eve

Teach your audience how they can renew their look, their wardrobe, or their make-up bag with your products.

Have you found some inspiration for your next campaign? At Social Media Boutique we’re keen on finding creative ways to use social media holidays in your client’s marketing strategy. Are you ready to plan your next campaign with us? Book a FREE call and let’s chat about it:

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