5 Ways to increase sales with TikTok

TikTok has become an unstoppable force in the social media world, and has forced competitors such as Instagram, Facebook, and Snapchat to launch their own TikTok iterations. But, there are still brands and small businesses that don’t consider launching a TikTok account.

But, if your audience is on TikTok, you should be too. And of course, if you can increase sales with another social media platform, you should definitely use it. Apart from that TikTok offers great opportunities for brand exposure and audience interaction. Here’s what you can implement to increase your sales:

Optimise your profile

Don’t miss out on opportunities just because you don’t have your website linked in your TikTok bio. Your TikTok bio is one of the few places where you can add a direct link to your website. Which is a super valuable resource to you, because it drives traffic for the website and increases sales. And don’t forget to link your other social platforms to your TikTok. If a potential customer finds you through TikTok, it would be a shame if they can’t go to your website or other social profiles to do a little research before purchasing ;)

Partner with TikTok influencers

Another great way to increase sales is to work with TikTok content creators who already have an engaged following. Influencers are trusted faces on every platform. And your audience will most likely be persuaded to buy something if a popular influencer publicly recommends it. Connecting with the right TikTok content creator allows you to target the right audience to a more receptive level, thus increasing sales and brand awareness.

Use popular trends & hashtags

TikTok’s concept is around collaborative actions. You have the ability to stitch and duet videos created by individual creators. And it’s the key to remaining relevant on TikTok. One of the simplest strategies for brands to increase sales with TikTok is to regularly produce material that incorporates trending hashtags, audios, memes, and trends. This will ensure that more people notice your videos.

Set up Shopify

Shopify gives you the opportunity to link products featured in your TikTok videos. This means your audience has the ability to shop your products or services without leaving the app. And this means an increase in sales!

Start TikTok ads

One of the benefits of setting up ads on TikTok is the fact that you are advertising to a very engaged community. Whether you are a restaurant, a clothing brand, a cafe, or a tech company, there is a place for you on TikTok to increase the visibility of your products or services. With TikTok's daily and dynamic trends, popular music, TikTok live, hashtag challenges, trendy dances, stitches, and even duets, advertisers have an endless supply of trends to capitalise on for the greatest exposure. And of course, more exposure ultimately leads to increased sales.

This is all you have to do in order to increase sales with TikTok. But ultimately, if your content is not engaging your audience it might not drive the results you want. Does your audience like, comment & share the content you create? Do they watch the videos you posted until the end? Remember, the more your video will get seen, the more sales you might get ;)

If your answer to the questions above are no, then we at Social Media Boutique are keen on TikTok trends and we love to optimise marketing strategies for social media platforms! Explore our own TikTok account and see how we can help your TikTok presence ;)