How Social Commerce Can Increase Your Sales in 2022

Social media is an important tool in marketing to drive brand awareness, website traffic, increase sales and create an engaged community. It’s the place where your customers are spending most of their time. That's what we at the Social Media Boutique Agency always say to our clients.

So, how are you using it to your advantage? Transform social media into a marketing channel where you can sell your products or services directly to your audience - engage in social commerce. Social commerce is allowing potential customers to interact with brands, shop for goods and make purchases.

Social commerce is bringing the store to the customers, and removing all the unnecessary steps in a purchase by letting customers checkout through social media platforms. This is also a great opportunity to differentiate yourself from your competitors and control the customer experience. And one of the benefits of social commerce is that it becomes a fantastic way for customers to discover products and services.

But, how does it really help you increase your sales? Well, let’s tackle the benefits of it:

You reach your target audience

Since you're meeting your customers where they are, you’re engaging with them in a new way. And you share your brand voice through creative content. You know your audience’s demographics and you can easily direct your content and products to them.

Convenient purchasing process

Social commerce helps remove unnecessary steps in the buying process. With any additional step in the sales funnel, there’s a higher chance your customers might lose interest and decide to leave your website. However, keeping your customers on your social media profile not only minimises the risks of them leaving, but increases the likelihood they’ll buy and thus increasing your sales. They will buy from you, if you make it convenient enough for them. You get a new order, and they can still enjoy their Instagram scrolling ;)

You have social proof

Truth is, not many people will trust your brand right away and decide to make a purchase. Some customers really like to do a little research before purchasing. That means looking at reviews online, comparing the products, and talking to other people who’ve purchased from you in the

past.

But, here’s where social commerce comes in handy. Through user generated content you get social proof. Meaning, through comments, likes, shares, follows, you create positive feedback that keeps customers coming back for more. The more people interact with your content, the more likely other people will be interested and trust your brand enough to purchase.

It enhances your social media presence and brand awareness

Think of it this way, you merge your social media profile with your e-commerce website, not only do you make it easier for them to buy from you, but you’re building brand awareness. Staying on top of the game and in your customers’ minds. Of course, collaborating with influencers to get the content to more people helps too. Because at the end of the day, they’ll still be influenced by them to make purchases.

Social commerce should be incorporated into your existing marketing strategy. As more consumers make purchases on their preferred social platforms, brands must keep up if they want to maintain a competitive advantage.

A social commerce strategy's goal is to create enjoyable social media shopping experiences. This is becoming increasingly simple as a slew of new shoppable features are introduced by the top social media platforms.

Begin by determining where your customers spend the most time online and creating an experience for them using social proof, shoppable features, and "in-the-moment" customer service, as well as bringing onboard organic influencers to spread the word about your brand.

Are you incorporating social commerce into your marketing strategy? At Social Media Boutique Agency we are keen on optimising social media strategies and finding creative ways to increase sales. Book your FREE discovery call here.