A marketing funnel is the journey your customer goes through until they decide to make a purchase. Plainly put, a marketing funnel is a...

Struggling to find the right beauty holidays for your next campaign? Here's your monthly inspiration:

Investing in influencer marketing is the digital equivalent of word-of-mouth marketing. Through sponsored posts, companies provide...

TikTok has become an unstoppable force in the social media world, and has forced competitors such as Instagram, Facebook, and Snapchat to...

Whilst Twitter is becoming a platform where you keep up with the latest news, it’s important to be where your audience is. So whilst your...

Posting on Social Media as a business can be challenging. You have to fill in your social calendar with high quality posts and of course,...

LinkedIn is a great place to expand your business connections and establish your position as a thought leader in your industry. But, it’s...

Social media is a great place to increase brand awareness and engage with your target audience. As well as creating a strong relationship...

When you say blockchain technology you think about cryptocurrencies, NFTs, and the Metaverse. But blockchain technology is slowly...

You know how to improve your SEO for blog posts, and for your website. But did you know you can improve your SEO for Instagram? To...

The digital world moves at an accelerated pace, and what is relevant today might be forgotten tomorrow. Web 3.0 is slowly making its way...

Before we talk about how to grow your email list, let’s establish what an email list is. An email list is a collection of addresses that...

If you are somewhat acquainted with technology you know about Web 1 and Web 2. But there is talk about another internet phase, Web 3. Web...

Email marketing campaigns are an important part of inbound marketing. It’s how a brand communicates with their customers and potential...

Creating and managing a strong online brand presence whilst keeping up with the social trends can be exhausting. But there are a few...

We all know the term influencer & influencer marketing, and some businesses work with them on different platforms, such as Instagram,...

Instagram stories are a fun and free way of engaging with your target audience. You can grow your brand’s engagement with Instagram...

Influencer marketing is a combination of old and new marketing tools. The entire concept of this type of marketing is using ‘public...

Put simply, a social media strategy is a clear outline of your brand’s goals and objectives on social. We get it, there’s so much noise...

Growing your Instagram Engagement (ER) means making your audience take a certain action on your posts: comment, send you a DM, respond to...