TOP TIPS TO GROW YOUR SOCIAL MEDIA IN 2021

Are you looking to grow your social media presence? One thing we’ve certainly noticed in 2020, is that people are spending more time on social media. It’s more important than ever to implement social media into your marketing strategy, now with 3.6 billion social media users across the world.

PLAN YOUR GOALS

Firstly, as it’s the start of the year it’s a great idea to lay out your goals and objectives, by planning your goals you can take smaller practical steps to make them attainable. Goals could include increasing your follower count, going viral on TikTok, or driving more traffic to your website to increase sales through your social media platform. Why don’t you try mood boards to set out a vision for your year? This way you can express your goals creatively.

UNDERSTAND YOUR AUDIENCE

Understanding your audience is crucial if you want to grow your social media accounts in 2021. You will need to pinpoint their needs and desires to create a successful strategy online. How can you achieve this? Represent your brand with a personal tone to build a relationship with your followers. Respond to their comments, join Facebook groups relevant to your industry to engage with what your target market enjoys, run polls on your social media to get feedback from your followers, or look at your analytics to see how your followers engage with your posts – maybe you need to revamp your social media presence to stay relevant in 2021.

LESS IS MORE

Ever-changing algorithms and multiple social media platforms mean the chance of followers seeing your every post is unlikely, therefore quality over quantity is more important than ever and should be a core consideration to grow your social media platforms in 2021. If your content holds little value, you won’t catch your audience's attention. It’s key to keep your followers engaged in order to boost brand awareness in 2021.

CONVERSATIONAL MARKETING

Brands need to be more human on social media in order to build trust and meaningful relationships with their audience online. Messaging channels exist on the most popular social media platforms. Consumers may want to get in touch via messaging for you to answer a query or learn more about your product/service. By adopting an empathetic and human tone you can build trust between the customer and the brand, which may lead to a sale or increased brand awareness and will ultimately grow your brand on social media.

RUN CONTESTS AND GIVEAWAYS

Running contests is a great method to grow your social media accounts in 2021 and here’s why. Firstly, it brings attention to your page as people might not have heard about your brand until a mutual follower shares your contest to their story. Contests act as an incentive to follow your account to participate in your contest. By following you they have the chance to win a prize, sounds great right?

KEEP SALES TACTICS TO A MINIMUM

Social media users want to establish an authentic relationship with you and don’t want to be sold to using traditional, salesy marketing. A study by SproutSocial shows that 57.5% of people found it annoying when companies post too many promotions on their social media. Therefore, it’s key to create valuable content that leads buyers to your product or service without being too intrusive and pushy in order to grow your social media this year.

If you are looking for more advice on how to grow your social media presence this year, get in touch with us here: https://www.socialmediaboutiqueagency.com/contact