Grow your email list using social media

If you’re on the online world, chances are that you’ve been asked by a company to sign up to their email list. Social media has many benefits and leveraging your platforms to build your marketing email list is one of them. An email list is a hypothetical contact book of email addresses of people who gave you permission to send them updates and promotions from your businesses. Are you looking to build your email list? Read more to find out how you can use social media to do so.

Facebook ads

By paying for Facebook exposure, you can tap into your target audiences at the right moment. If you want to attract and keep your customers, you will need a valuable magnet to do so.

Work out what your niche is and decide on what you know better than anyone in your market. This way, you can provide high value via an e-book or a free webinar to your target audience in an exchange for an email address.

Once you’ve decided what it may be, publish it on your website and create a targeted, engaging Facebook ad.

Coupon/discount

A great way to use your social media to boost your marketing email list is to offer coupons or discounts in exchange for an email address. For example, you could offer on your Instagram “15% off your first purchase” which would require an email sign up. This acts as an incentive for new customers to purchase from you and a way to build your email list. Double win!

Add a CTA on posts

End your social media posts with a catchy Call to Action that will influence them to sign up to your email marketing list. You can offer many things in your CTA to achieve this, such as offering to sign up for a free trial, to subscribe to your promoting, or offering to join your online community.

Free webinars

Promoting free webinar invitations on your social media is a great way to build your social media email list. When you organise a webinar, you can add a requirement for users to register their email in order to join and agree to any further offers or promotions from your company. Your social media is a great way to promote this and encourage people to sign up.

Promote gated content

Gated content is content that is hidden on your website until your visitor enters their email address. You can leverage your social media platforms, promote your website and gated content which will ultimately build your email list. Social media is great for promoting your gated content for having a personal, non-salesy tone!

If you’re looking to leverage your social media presence in order to build your email marketing list, get in contact with us for your FREE consultation call: https://www.socialmediaboutiqueagency.com/contact. We look forward to guiding you on your journey.